The University of Central England has renamed itself as Birmingham City University and a current student is not impressed. Apparently they were struggling to market the former Polytechnic under the old name, and no-one was sure where it was. Well the clue was in the name, but it is understandable that including the name Birmingham will attract potential students and be a useful marketing tool due to name recognition. Indeed, some have argued that the West Midlands should be renamed Greater Birmingham in order to attract investment (and I would argue that Sandwell should be renamed West Bromwich), but I am sure our Black Country brothers would have some real issues with this.
If they can just persuade Aston University to include Villa in their title, they will be well on their way to being regarded the second best Uni in Brum - behind the original and best Birmingham University, of course.