Tuesday, September 25, 2007

London Loses Monopoly over Board

The new version of monopoly where cities of Britain replace the streets of London certainly caused a bit of a stir at the Independent London Tourist Board, also known as the BBC. BBC Breakfast spent most of the morning sneering that Liverpool, the European Capital of Culture for 2008, had replaced Old Kent Road as the cheapest site. Meanwhile the BBC website took pains to point out that London was valued at less than Stoke-on-Trent, Derby and Birmingham despite house prices being twice as high in London. Helen Martin, global brand director for Monopoly, put London's plight down to "big city apathy".

Big city apathy? I guess that is why the biggest city in Britain, Birmingham, managed to finish in the top 8 (admittedly partly due to a campaign by Metroblogging Birmingham). If London is not as well loved by the BBC as the establishment would like to believe, don't pretend its a big city problem. With a resident population of around 10,000, London is not even a big city.

Voting for the positions on the board certainly was a great publicity stunt, but of course it would have been fairer to assign the plots by population. As a result, Newcastle and Edinburgh did not even make the board.

However, any methodology that puts Brum ahead of the Cock-ney's can't be all that bad.

Unless you work for the Beeb of course.

Remember, it's thanks to the unique way they are funded.

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